the best inspiration is backed by a strategic goal

February 23, 2010

Have you ever put together an inspiration board for a major activity in your life? An inspiration board, as I’ve seen mostly on wedding blogs, is a collection of boundaries that truly lets you focus on achieving a specific goal for a defined purpose. Wedding. Case in point. Most couples want their wedding to be something special — to them. So what better way to make sure your goal(s) are achieved then with some sort of creative boundaries?

Boundaries are not always bad. Well, I’m only speaking to creative boundaries today. I have a history of working in advertising agencies. I understand creative boundaries. I understand the balance of creative freedom versus meeting a strategic goal. There is a line of diminishing returns. Most projects go nowhere near it.

Note: in order to go near the line of diminishing returns you have to encouter a peak creative experience. Enter, inspiration board. This is the place to create boundaries that walk that line. Maybe you’ll end up on the risk adverse side, but, then again, maybe you won’t.

So, what to do:
Step 1: define your goal
Step 2: define your target audience
Step 3: go hog wild creating an inspiration board

I would like to make an inspiration board for my future bed and breakfast. I think I’d start with a room decor style board. I just don’t have the time tonight. But consider this the start. And in the meantime, here are some of my favorite inspiration boards. I don’t know the step 1’s and 2’s. But the step 3’s sure are something:

sleek orange and gray

short fall days

day trip
Here’s to inspiration. May you walk as close to the line as you can.


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